Not All Platforms Are Created Equal
Your industry determines where customers look for reviews. A fashion brand's strategy differs vastly from a B2B software company's. Here's your industry-specific playbook.
Fashion & Apparel
Priority Platforms:
1. Google Shopping - 73% check here first
2. Instagram - Visual proof essential
3. Facebook - Social validation
4. Trustpilot - Return policy trust
Strategy Focus: Emphasize product photos in reviews, size/fit details, and quality descriptions. Instagram integration is critical for discovery.
Beauty & Cosmetics
Priority Platforms:
1. Google - Ingredient searches
2. Facebook - Community recommendations
3. YouTube - Tutorial integration
4. Trustpilot - Authenticity verification
Strategy Focus: Before/after photos, skin type mentions, and detailed product experiences. Video reviews have 3x impact.
Electronics & Tech
Priority Platforms:
1. Google - Comparison shopping
2. Trustpilot - Warranty trust
3. Reddit - Technical validation
4. YouTube - Unboxing/reviews
Strategy Focus: Technical specifications, comparison with competitors, long-term reliability. Developer/tech community platforms crucial.
Home & Garden
Priority Platforms:
1. Google My Business - Local searches
2. Facebook - Neighborhood groups
3. Houzz - Design inspiration
4. Trustpilot - Delivery/service
Strategy Focus: Installation experiences, photo-heavy reviews, seasonal timing. Local SEO optimization essential.
Food & Beverage
Priority Platforms:
1. Google - "Best X near me"
2. Facebook - Foodie groups
3. Instagram - Visual appeal
4. Yelp - Detailed experiences
Strategy Focus: Taste descriptions, dietary information, freshness/quality. Instagram-worthy presentation crucial.
B2B/Professional Services
Priority Platforms:
1. Google - Professional searches
2. LinkedIn - B2B validation
3. Trustpilot - Contract confidence
4. G2/Capterra - Software specific
Strategy Focus: ROI metrics, integration details, support quality. LinkedIn thought leadership integration important.
Implementation Tips
1. Audit First: Identify where your specific customers search
2. Prioritize Ruthlessly: Master 3-4 platforms before expanding
3. Customize Content: Adapt review presentation for each platform's culture
4. Measure Impact: Track platform-specific conversion rates
Your industry isn't just what you sell—it's where your customers expect to find you.